To enhance how and where your Promotional content is viewed on Play, we’re updating our reporting so you can track and optimize your events’ direct performance.New Play surfaces showcase your most exciting content Now you can design for different audiences by simply creating a base listing, then overriding specific elements. All these new tools mean managing more listings, so we’re launching store listing groups to streamline the process.These will allow you to serve custom listings to users coming from specific ads on AdMob and YouTube so you can create a more seamless user experience from Google Ads to Google Play. Soon, we’ll launch custom store listings for Google Ads App campaign ad groups.Now, in addition to tailoring by country and pre-registration status, you can also customize your listing for inactive users, highlighting why they should give your app or game another chance. Last year, we gave every title the ability to create at least 50 custom store listings.
These updates can help you craft better and more personalized content to drive more audience growth. Play app listings adding ‘Compatibility for your active devices’ sectionĭylan Roussel contributed to this article.More store listing enhancements designed to drive growthĪttracting users is the foundation of any app business, and it all starts with your store listing.You can now use Google Play Points to pay for Apps – here’s how.Google Play settlement would create $90M fund to reimburse US app devs, more.Wild Play Points promo is a peek into the world of mobile gaming whales.However, the future of the dedicated Android app is not as firm. Google Play did just remove the Movies & TV tab, while the likely exit of Play Books to make the Play Store entirely focused on Android apps makes eventual sense. Meanwhile, the fate of the “Play” in Play Games is slightly more solid given the big push into Android gaming on Windows. That would have been an optimal time to unveil it.Īt this point, it’s not clear when Google will introduce the new Play Store logo.
It’s not live anywhere in the Play Store app or, which was just redesigned. There’s no obvious indication when it was updated. It can be found in both GPay and Google Pay – soon Wallet – when you make a Play Store transaction, like adding credit to your account, as the merchant icon. Only a low-resolution version of this icon is available today.
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